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SOCIAL MEDIA TRENDS 2020

So, 2020 is here. The interesting thing about this year is that it is a leap year! So why not do something big in these 366 days? Staying up-to-date on the latest social media trends can help fuel your marketing strategy and make you stand out in the crowd. Here we are sharing with you some latest trends that can help you in creating something trendy!

#Trend1 Momentary content gaining popularity

Momentary content is available only for a short duration and disappears afterward. Trending formats, meme, Instagram and Snapchat Stories are apt examples of this type of content. The audience likes to consume short-lived but grasping content. This is evident by the substantial rise in daily social media active users.

#Trend2 Popularity of Niche Platforms

Facebook and Instagram are the old and strong players of social media platforms. However, with the changing taste of content in consumers, several other platforms are emerging significantly. TikTok, for example, is one such platform that started in 2016 and immediately gained popularity among youth. However, it faced many criticisms but despite that many people joined it including celebrities like Deepika Padukone. LinkedIn, Youtube, Twitch, Whatsapp, Twitter, and several other platforms are used as per the target audience.

#Trend3  Social Commerce expansion

Brands were using social media platforms like Instagram, Pinterest, and Facebook to sell their products. Social commerce has become a new retail avenue for brands and day by day its getting popular and easy for people. From shoppable posts to Storefronts, social networks are continuously evolving to become retail platforms. Thus gradually brands are planning to include social commerce in their sales strategy.

#Trend4 Instagram testing removing ‘likes’

This was a major shock for the users, influencers, and advertisers. Instagram has recently tested this proposal in a beta test and may soon apply this change globally. Instagram gave the reason that people see ‘likes’ as a person’s social value and waiting for such validation is detrimental to people’s mental health. 

If Instagram removes likes then brands won’t be able to measure the direct impact of their campaigns as easily as they do now. This might encourage some brands to invest in Instagram Ads as they can easily track the ROI for those. Social media platforms like Instagram, Pinterest, and Facebook have long been used by brands to sell their products. Social commerce has become a new retail avenue for brands and this trend is only going to get stronger.

#Trend5  Video content will overshadow

Video content will be soon a clear winner over all other types of content. Whether it is short-form videos like those popular on TikTok or Instagram Stories or long videos on YouTube, videos are the future of social media content.

So, We need to be well updated to catch the speed of trends…

We will be back soon with some more classic and interesting content. Till that follow our pages for more latest updates.

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