Social media is a key component of every brand’s overall marketing strategy. With the right amount of knowledge, relevance and accuracy, any company can reap the benefits of social media marketing.
Most sectors rely on social media and word of mouth more than all other forms of advertising and that’s what makes a difference. Here are few sectors that benefit most from social media marketing.
Events & Entertainment Industry
From the world of traditional movie marketing, we have now entered a sophisticated world of digital movie marketing. Promoting songs, trailers and films has become interesting due to the sheer varieties of strategies that a marketing agency employs.
While visuals are certainly powerful, social media followers are still attracted by informative written content. Viewers mostly attend events or watch movies that are mostly promoted on social media. Throughout social media, a company can promote discounts and offers with the general public and hence it increases profit and turnover.
Real Estate Sector
Another socially active industry is real estate. Agents, brokers, developers, and property managers all use social media to get their properties in front of more people. These “virtual ads” prove far more thriving than traditional “for sale” signs as people are 24*7 present on social media.
Social media promotes the town and surroundings along with the house. It helps to connect with existing customers as well as potential customers by sharing information, facts, tips and market rates.
Social media is a key component of every brand’s overall marketing strategy. With the right amount of knowledge, relevance, and accuracy, any company can reap the benefits of social media marketing.
Most sectors rely on social media and word of mouth more than all other forms of advertising and that’s what makes a difference. Here are a few sectors that benefit most from social media marketing.
The retail industry will always be on the top list of the social media food chain. The biggest advantage for these companies includes being able to get reviews on new products and solve customer complaints before they become major problems.
Positive word of mouth can benefit a long way and one user’s endorsement can lead to a number of subsequent sales and promotions. If you are opening a new business then social media can help to announce your entry in the market while social media can also maintain existing retailer’s image and branding in the market.
One of the most unexpected industries listed here is education. Social platforms allow students, educators, and institutions to connect digitally with one another in ways that were never possible before.
Specially, Universities and colleges have expertise the use of social media. Many use organic as well as paid advertising on these sites to boost infrastructure and application
numbers to encourage campus visits. They share website links, facebook page and emails to spread information and create awareness.
We’re seeing a fast growth in the use of social media by educational sectors for attracting potential students, fundraising and alumni relations as the target audience is highly active on social platforms.
Thus we saw the growing impact of social media marketing in promoting brands of diverse sectors. There are many other sectors too, which shall be discussed in next volume. Social media usage as well as the audience is not limited, it has extended it area. Whether it is B2B or B2C, everyone wants to get connected to their end customers. So while reading this, it would be apt to conclude with Amy Jo Martin’s quote that says,
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”