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Prosocial

Author Archives: ishwarprosocial

Positioning, Perception or being Played: Advertising in today’s time Recently, two big jaw-dropping news of the advertising and marketing industry got us thinking. Amitabh Bacchan decided to pull out from his endorsement deal with Kamla Pasand, a pan masala brand and Byju’s pulling off ads featuring Shahrukh Khan after his son Aryan Khan’s alleged drug episode. The incidents put a spotlight on how the halo effect can affect the perception of people related to celebrity endorsements. Endorsement by celebrities cannot only help position but also re-position existing brands. The brands can receive criticism as well as an appreciation for their decisions at such times. Byju’s led to a sudden increase in sales as it introduced Shahrukh Khan as their brand face, the actor being popular among all age groups but when the recent incident happened, the brand’s knee-jerk reaction was trolled and supported too. While in Big B’s case, he…

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How to succeed when you have big shoes to fill? Having big shoes to fill is a big opportunity, but also presents challenges. Shifting to a new position or taking business risks can feel a bit nerve-wracking.  When Tim Cook took over for Steve Jobs in 2011, Apple employees — along with shareholders and the rest of the world — doubted if he could fill his predecessor’s shoes and maintain the company’s momentum.  While you likely won’t have the entire world watching you, taking over new tasks can have a significant impact on the business — or likely, both — can be exciting and scary at the same time.  To increase your chances of success, implement the key strategies below. Do your homework before you start You will need to get up to speed on the prerequisite knowledge. This may involve getting smart on the company’s product, a key client, an…

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Be in your role at the right time! Being in a high position, you need to know when to act and how. You worked hard to become a manager and have been in your role for a while and feel stuck, stagnant. The imposter syndrome sets in and you’re not sure how to succeed in this role. Management skills aren’t Inborn, they’re learned over time so the work is never fully done.  To be a great manager, you have to hone multiple skills  The first is interpersonal skills. How do you deal with people? Are you able to build relationships with teammates, peers or clients? Would they see you as trustworthy and reliable? Are you navigating conversations within and outside of your team? On a personal level, interpersonal skills allow you to empathize, celebrate and motivate those around you. The next facet of management is the strategic facet. As a leader,…

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What do marketers and Sesame Street monsters can’t resist? ‘Cookies’. For years, cookies have been used to track website visitors, improving the user experience and collecting data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies and Google ad-tracking tools could change dramatically with Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022. But why this sudden change? Let’s look over some points. As users are demanding greater privacy, including transparency, choice, and control over how their data is used and it’s clear the web ecosystem needs to evolve to meet these increasing demands. Google can gain a further grip on the ad market by forcing the adoption of Chrome’s own first-party cookie. Governments around the world have been investigating…

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