Packaging helps build consumer brand recognition as it creates remembrance with their colors, symbols or packaging type.
In this blog, we will talk about why FMCG packaging is important.
A customer’s first interaction with any product is with its packaging design which you can touch and feel the emotion of the overall brand.
As per the type of product category, the packaging requirements vary depending upon usability. The level of protection for a food product would be higher than that of a home care product.
Packaging serves many practical purposes, such as:
- Protection
- Communicate nutritional values
- Brand Positioning
- Information
- Aesthetics
- Transportation
Gone are the days when just brand name would matter to customers, now they look for packaging also whether buying online or offline. As a manufacturer or marketer, you need to know how packaging design can increase sales in modern trade and e-commerce businesses.
Online customers comprise the young audience aged 18-25 and they will only purchase the product if its packaging design is unique and engaging. Also, when a customer visits a store, the packaging design does a 50% job of catching the attention and then followed by a sale.
When customer orders online, he waits eagerly for the product to arrive so if the packaging design is attractive then his loyalty towards your brand retains. When a product is shipped through the e-commerce platform, conduct a little research about what is making your consumers buy your brand. Then after identifying the work strategies around that emotional value and try to render it into your packaging design.
Let’s take a look at five of these artful trends shaping packaging right now.
- Solid- all-over color
- Hyper-simplistic geometry
- Product names front and center
- Organically shaped color blocking
- Picture perfect symmetry
At last, a little advice, focus on the graphic design of the product but also consider the physical ease of removing the product from the box.
Stay Tuned!
