Positioning, Perception or being Played: Advertising in today’s time.
Recently, two big jaw-dropping news of the advertising and marketing industry got us thinking. Amitabh Bacchan decided to pull out from his endorsement deal with Kamla Pasand, a pan masala brand and Byju’s pulling off ads featuring Shahrukh Khan after his son Aryan Khan’s alleged drug episode. The incidents put a spotlight on how the …
Positioning, Perception or being Played: Advertising in today’s time. Read More »