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You have been optimizing your site or your client’s site for months and one day you decide to spy on your competitors and see they are ranking for all kinds of keywords and getting significant traffic to their site. But how are they doing it? What are you missing? Is this question bothering you? Then …
Recently, two big jaw-dropping news of the advertising and marketing industry got us thinking. Amitabh Bacchan decided to pull out from his endorsement deal with Kamla Pasand, a pan masala brand and Byju’s pulling off ads featuring Shahrukh Khan after his son Aryan Khan’s alleged drug episode. The incidents put a spotlight on how the …
Positioning, Perception or being Played: Advertising in today’s time. Read More »
Having big shoes to fill is a big opportunity, but also presents challenges. Shifting to a new position or taking business risks can feel a bit nerve-wracking. When Tim Cook took over for Steve Jobs in 2011, Apple employees — along with shareholders and the rest of the world — doubted if he could fill …
Conversion rate is defined by your website usability, trust in your brand, relevancy of the incoming traffic, and a myriad of other factors. The average website conversion rate of e-commerce in India is 1.10%. Many sites only have a 0.1% to 0.2% conversion rate. It takes 1000 customers to get 1 customer. So, let’s see …
“My business is going just fine in its traditional way!” “What’s the need to invest in online marketing when my brand is already successful?” “Why spend money on online marketing every month, traditional marketing is better.” Have you heard these from any small businessman or perhaps you’ve even used these same reasons to justify your …
Being in a high position, you need to know when to act and how. You worked hard to become a manager and have been in your role for a while and feel stuck, stagnant. The imposter syndrome sets in and you’re not sure how to succeed in this role. Management skills aren’t Inborn, they’re learned …
Content marketing is one of the most booming marketing arenas in today’s world, there’s no disagreement with that. There have been too many painstaking times when you must be juggling around to write so-called perfect content but end up writing the same repetitive lines that you have been using for months. You’re probably shaking your …
The 6 Secrets of Successful Content Writing – Prosocial Read More »
When you have some time to surf your mobile and want to consume short-form content, which app do you open: Instagram Reels, TikTok, or YouTube Shorts? Which is your go-to go? Which one of these offers the best user experience and user interface? Which one would you place on top? Let’s analyze what each app …
Have you ever been assigned with producing or updating your client’s marketing strategy? Whether you should use an inbound or outbound marketing strategy may be a familiar discussion you heard.Fortunately, these two universal marketing concepts can help you limit your scope. Both have distinct applications, benefits and challenges, which we’ll read in this blog. Let’s …
Packaging helps build consumer brand recognition as it creates remembrance with their colors, symbols or packaging type. In this blog, we will talk about why FMCG packaging is important. A customer’s first interaction with any product is with its packaging design which you can touch and feel the emotion of the overall brand. As per …
FMCG Packaging Design for Modern trade and e-commerce Read More »
We don’t wish to sound boastful, but if you work with us, you need to get used to expecting the comprehensive services.
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We are focused on giving shape to the brand & building its story. We weave the brand’s thread with the marketing needle so perfectly that there are no chances of loose or open ends.
2F/05 Darshanam Trade Center 2 Nr. Surya Palace Hotel, Natraj Township, Sayajiganj, Vadodara, Gujarat 390020
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We are focused on giving shape to the brand & building its story. We weave the brand’s thread with the marketing needle so perfectly that there are no chances of loose or open ends.
Home
About us
Services
Portfolio
Case Studies
Blog
Career
Contact us
Strategy Services
Digital Marketing
Design Services
Advertising Services
Video Services
Brand Stationery
Designs
Hospitality
FMCG
Healthcare
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