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Inbound VS Outbound marketing

Have you ever been assigned with producing or updating your client’s marketing strategy? Whether you should use an inbound or outbound marketing strategy may be a familiar discussion you heard.Fortunately, these two universal marketing concepts can help you limit your scope. Both have distinct applications, benefits and challenges, which we’ll read in this blog. Let’s …

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Vanishing Cookies?

For years, cookies have been used to track website visitors, improving the user experience and collecting data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies and Google ad-tracking …

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