Have you ever been assigned with producing or updating your client’s marketing strategy? Whether you should use an inbound or outbound marketing strategy may be a familiar discussion you heard.
Fortunately, these two universal marketing concepts can help you limit your scope. Both have distinct applications, benefits and challenges, which we’ll read in this blog.
Let's begin,
Outbound marketing involves proactively reaching out to consumers to get them interested in a product. By contrast, inbound marketing involves creating and distributing content that draws people into your busines
Inbound marketing:
- Digital content
- Specific target audience
- Content comes in interactive forms, such as social media posts
- Communicating across multiple channels
Benefits & Challenges of Inbound Marketing
Outbound marketing:
- Non-digital content
- Target mass audience
- Content is displayed in direct mail, magazine ads, billboards, TV
- Linear strategy with limited channels
✅ Non-invasive
✅ Quantifiable
✅ Customized
❎ Needs continuous maintenance
❎ Requires holistic strategy
❎ More time and effort
✅ Brand Awareness
✅ Yield Immediate Results
✅ Looks Trusted
❎ Looks generalized
❎ Non-measurable
❎ Costly
Now, we hope you can achieve your marketing goals by deciding on inbound and outbound strategies as per your needs.
Stay tuned for more informative content.
