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hotel - google's algorithm

Get Ahead of the Game | How Your Hotel Can Benefit From Google’s Algorithm Changes

Google’s continuous algorithm updates have the potential to make or break businesses, but it’s not all doom and gloom for the hospitality industry. With the recent changes to Google’s algorithm, hotels now have an opportunity to ace their web page game and boost their visibility. These changes allow hotels to showcase their unique offerings in …

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Biparjoy cyclone - Prosocial

Biporjoy Cyclone – Impacts on Hospitality Industry

Biparjoy is considered a “very severe storm” that brought strong winds and heavy rainfall. The majority of the coastal areas have been affected profoundly but alongside that many industries have witnessed the loss. The hospitality industry in the affected regions faced significant challenges, including decreased tourism and disrupted business operations. Many popular tourist destinations known …

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Positioning, Perception or being Played: Advertising in today’s time.

Recently, two big jaw-dropping news of the advertising and marketing industry got us thinking. Amitabh Bacchan decided to pull out from his endorsement deal with Kamla Pasand, a pan masala brand and Byju’s pulling off ads featuring Shahrukh Khan after his son Aryan Khan’s alleged drug episode. The incidents put a spotlight on how the …

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