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MARKETING

Positioning, Perception or being Played: Advertising in today’s time.

Recently, two big jaw-dropping news of the advertising and marketing industry got us thinking. Amitabh Bacchan decided to pull out from his endorsement deal with Kamla Pasand, a pan masala brand and Byju’s pulling off ads featuring Shahrukh Khan after his son Aryan Khan’s alleged drug episode. The incidents put a spotlight on how the …

Positioning, Perception or being Played: Advertising in today’s time. Read More »

Are you going Dinosauras?

“My business is going just fine in its traditional way!” “What’s the need to invest in online marketing when my brand is already successful?” “Why spend money on online marketing every month, traditional marketing is better.” Have you heard these from any small businessman or perhaps you’ve even used these same reasons to justify your …

Are you going Dinosauras? Read More »