admin, Author at Prosocial - India's Leading Hospitality Marketing Agency

Positioning, Perception or being Played: Advertising in today’s time.

Recently, two big jaw-dropping news of the advertising and marketing industry got us thinking. Amitabh Bacchan decided to pull out from his endorsement deal with Kamla Pasand, a pan masala brand and Byju’s pulling off ads featuring Shahrukh Khan after his son Aryan Khan’s alleged drug episode. The incidents put a spotlight on how the halo effect can affect the perception of people related to celebrity endorsements. Endorsement by celebrities cannot only help position but also re-position existing brands. The brands can receive criticism as well as an appreciation for their decisions at such times. Byju’s led to a sudden increase in sales as it introduced Shahrukh Khan as their brand face, the actor being popular among all age groups but when the recent incident happened, the brand’s knee-jerk reaction was trolled and supported too. While in Big B’s case, he took the right decision of stepping out and paved the way for others to follow. The law prohibits advertisements for products that are harmful to consume. So marketers use other products that are its extension or resemble them to promote or advertise them indirectly. This is called as surrogate advertising. The Advertising Standards Council of India’s guidance says that “celebrities should not participate in advertisements of products which by law require a health warning in their ads or packaging”. In nutshell, brands should always remember the words of advertising tycoon Leo Burnett: “Let’s gear our advertising to sell goods but let’s recognise also that advertising has a broad social responsibility.” If your brand’s human face is in the bad books of society then you should take care of that because as a brand you are passing on the wrong message to others. Also, if you are in a recognizable position then you must be aware of your doings and act wisely. Stay tuned.

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How to succeed when you have big shoes to fill?

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Having big shoes to fill is a big opportunity, but also presents challenges. Shifting to a new position or taking business risks can feel a bit nerve-wracking. When Tim Cook took over for Steve Jobs in 2011, Apple employees — along with shareholders and the rest of the world — doubted if he could fill his predecessor’s shoes and maintain the company’s momentum. While you likely won’t have the entire world watching you, taking over new tasks can have a significant impact on the business — or likely, both — can be exciting and scary at the same time. To increase your chances of success, implement the key strategies below. Do your homework before you start.You will need to get up to speed on the prerequisite knowledge. This may involve getting smart on the company’s product, a key client, an industry vertical, or functional knowledge adjacent to your area of expertise. Be yourself.Don’t try to be an expected personality or leadership style or be someone you’re not. Try to implement new ideas or take challenges within your limits. Assess the team.Given your top priorities, you’ll want to assess if you have the right team to accomplish them. Check your mindset.Having big shoes to fill can make you question your own capabilities and whether you have what it takes to meet the standard set by others. Imposter syndrome is not uncommon, especially as you get more senior and are faced with completely new challenges. Seek ongoing feedback and support.Create feedback loops to receive early and often what’s going well and what’s going less well, so you can make real-time adjustments, as needed. Using the strategies above, you can prove to yourself and others that the shoes you’ve been given are just your size and you are ready for any type of challenge.

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How to improve website conversion?

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Conversion rate is defined by your website usability, trust in your brand, relevancy of the incoming traffic, and a myriad of other factors. The average website conversion rate of e-commerce in India is 1.10%. Many sites only have a 0.1% to 0.2% conversion rate. It takes 1000 customers to get 1 customer. So, let’s see how we can get more customers with the traffic we already have. Add pop-upAccording to standard results, the average popup conversion rate is 11.09%. But certain things need to be kept in mind while adding pop-ups Lure customers through offers Keep a 30-second delay timer on the pop-up, this avoids the annoyance Closing pop-ups should be easy Pop should appear only once per user Remove unnecessary forms We always avoid filling out an online form, just to be scared away by too many required fields. It kills your conversion rate. Remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal. Add testimonials and client logos No one wants to be the first person to use your product or service. So, you gain their trust by showing them reviews and client logos you have worked with. Avoid distractions Your landing pages should be clear, concise and easy to navigate. You can use heatmaps to see exactly what people click on. Strengthen your CTA copyGeneric CTAs like “Sign up” or “book now” won’t increase your conversion rate. CTAs starting with “Yes” can give you good results. Try this formula: Yes, I want (offer)! Live ChatBox – Capture warm leads while they’re still on your site. They can help visitors who have lingering doubt or question that keeps them from taking that last step. A/B test headlines – 8 out of 10 people read your headline. When A/B testing your headline, experiment with variables such as Length, tone, use of statistics and use of numbers. These are some tips to help you increase your conversion rate, but now it’s time to test your site and figure out what you need to do. Stay connected.

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Are you going Dinosauras?

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“My business is going just fine in its traditional way!” “What’s the need to invest in online marketing when my brand is already successful?” “Why spend money on online marketing every month, traditional marketing is better.” Have you heard these from any small businessman or perhaps you’ve even used these same reasons to justify your own resistance to it then you need to check your connectivity with the market! In the coming years, your business can get extinct if you don’t get updated. Being in the digital age, what is the better way than the internet to promote and sell offerings to consumers? What one can gain by implementing a well-rounded online marketing strategy? 1. Increase in consumer base: The chances of consumer learning that your business exists becomes more when it exists online. In other words, online platforms are now inextricable from the customer journey, no matter the business. Consumers can search your business via various platforms like websites, social media profiles, or search engines. 2. Better VisualnessThe first thing people do when they need to buy something is to search them online before buying. People are more likely to investigate the options that appear first in search results. So as you gain visibility online, it’s more likely that they will check out, interact with, and purchase from you. SEO, search engine optimization, and online marketing tactic enable your business to be more easily found on the channels your customers are using most. 3. Increased AuthenticityOnline marketing changes the way your business is perceived by potential customers. For example, if a potential consumer sees your ads repeatedly on various platforms along with high ranking on search engine results pages, this can instantly boost your business’ credibility. In other words, this is one of the first steps toward becoming a trustable brand. 4. Improved Local salesKeeping Google My Business profile strong can drive lots of local customers towards your business. When consumers perform a Google search for a product or service, Google uses its IP address to detect their location so it can provide local results. Including proper images and information can help customers to recognize your business more easily. 5. Long-Lasting RelationshipsMarketing boosts sales, which keeps your small business afloat. However, online marketing builds relationships, which has a greater long-term impact.. Building relationships with customers earn you repeat business. If there is any festive sales or store discount, your customers can remain connected. They can proudly refer your business to others, which, as you probably guessed, leads to more sales and loyal customers. It’s a never-ending cycle of goodwill, which many businesses are now seeing for themselves! So, don’t let your connection with the market get broke at a certain point of time but remain updated each second if you are willing to take your business to great heights. Stay tuned.

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Be in your role at the right time!

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Being in a high position, you need to know when to act and how. You worked hard to become a manager and have been in your role for a while and feel stuck, stagnant. The imposter syndrome sets in and you’re not sure how to succeed in this role. Management skills aren’t Inborn, they’re learned over time so the work is never fully done. To be a great manager, you have to hone multiple skills! The first is interpersonal skills. How do you deal with people? Are you able to build relationships with teammates, peers or clients? Would they see you as trustworthy and reliable? Are you navigating conversations within and outside of your team? On a personal level, interpersonal skills allow you to empathize, celebrate and motivate those around you. The next facet of management is the strategic facet. As a leader, you will be asked to identify roadblocks, solve problems and develop strategies to improve efficiency. Developing Management Skills Developing management skills requires concentrating on few key points. Training – Seek out training programs online and reach out to your business network to refine your skills. Mentorship – With a mentor by your side, you can discover learning how to model new behaviors and skills. Studies show that employees are more likely to be satisfied with their job when they have a mentor than those who don’t. Experience – Experience is the best teacher. Going through your own experiences is the best way to learn. While learning you can hit roadblocks and make mistakes but that will prepare you well for the future. In an ideal world, you would use the identical approach to manage your team. In reality, every individual operates differently and requires a different management style. By seeking out guidance from others, you widen your lens and gain an opportunity to manage things differently. Improving your management skills won’t happen overnight. However, if you stay in tune with your team’s needs and maintain a willingness to learn, you’re well on your way.

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The 6 Secrets of Successful Content Writing – Prosocial

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Content marketing is one of the most booming marketing arenas in today’s world, there’s no disagreement with that. There have been too many painstaking times when you must be juggling around to write so-called perfect content but end up writing the same repetitive lines that you have been using for months. You’re probably shaking your head at this point because it is what it is. Now, this is where we can help you. Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No software can automatically turn rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve… Here are a few secret exercises you can implement: Limit first person “I” and “we” Don’t insert yourself into the content unless it’s relevant. If you’re part of the story, you don’t need to use “I” and “me” a lot. The reader should be able to tell it’s your story through the broader exposition. Why? Studies show that readers perceive those who use multiple first-person references as less confident and less assured. Reduce using prepositions Review your prepositional phrases. Eliminate extra prepositions, where not required. Why? “A string of multiple prepositions in a single sentence can make the text choppy and potentially confusing for your audience,” Avoid Qualifiers And Intensifiers Review your content for qualifiers(generally, rather) and intensifiers (very, too) and delete every unnecessary use. Why? A qualifier weakens or lessens the impact of a word or phrase. Avoid using passive voice It’s difficult to write without using “to be” or a form of passive voice. Try writing one draft without thinking about passive or active voice. Then go through your content and revise to only use active voice. Why? “Using ‘to be’ can weaken the impact of your writing. Don’t misuse Quote marks Quote marks for emphasis are NOT necessary. Don’t misuse them. Why? As Grammarly explains, the use of quote marks to emphasize a word or phrase was legitimate in the pre-word processor days. Writers couldn’t create italics on their typewriters or in typesetting. But now we do. These secrets can help you become a faster, better and stronger writer. You can’t go with only good content but you need great content to go till far. Traditional marketing talks at people while content marketing talks with people. We hope this blog was helpful and you would stay tuned for more word treats!

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REELS VS TIKTOK VS YT SHORTS: Which is for you?

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When you have some time to surf your mobile and want to consume short-form content, which app do you open: Instagram Reels, TikTok, or YouTube Shorts? Which is your go-to go? Which one of these offers the best user experience and user interface? Which one would you place on top? Let’s analyze what each app offers, compare, and try to determine which is the best one to use, as both consumer and creator. We all know out of the three platforms, TikTok came first, and the others followed. TikTok filled the market that desired quick and short content. When the app arrived on the market, you had your pick of videos that were no more than 60 seconds long. Plenty of users considered TikTok the new drug and spent hours consuming clip after clip. Since its early days, TikTok has gone a long way and implemented many changes, but it still has a unique place in the market. Instagram noted how users switched to TikTok, and it decided to introduce short-form clip-making, too. So, it began to offer Reels so that users could upload videos up to 15 seconds long and now extended to 90 seconds. So, you can see where the inspiration came from. YouTube Shorts only allows clips up to a minute long for uploads. However, if you open the app and record a Shorts video through it, it can only be up to 15 seconds long. We have listed a few key differences that will help you choose the best option. Shopping link: TikTok has a product Links feature and TikTok shopping. Instagram Reels Shopping feature allows creators to include shopping links for products from their Reels. YouTube Shorts currently doesn’t support shopping links. Editing: While Instagram Reels and TikTok offer various special effects you can include in your clips. YouTube Shorts does not. User-friendliness: All three apps are the same in this. They’re intuitive and easy to use. Even beginners can use them without any guidance. Scheduling: Possible on Youtube but not on Instagram and facebook. Now to conclude, If you are looking to target Gen Z with short-form content that is over 60 seconds and are considering partnering with Gen Z influencers, then TikTok would be the best platform for you. If you are looking for a platform that has a wider reach than TikTok but targets a niche audience, Instagram Reels would be the best option. If you are looking for a wider reach, wider demographic and a platform that is more favorable in web search results, then YouTube Shorts is the best option. It also has two very important features that the other two platforms don’t: age restriction and a scheduling tool, two things that can be very important for brands when sharing their content. I hope this blog will help you decide on the best platform as per your audience and use. We’re a studio in Berlin with an international practice in architecture, urban planning and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration. We’re a studio in Berlin with an international practice in architecture, urban planning and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration. We’re a studio in Berlin with an international practice in architecture, urban planning and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration. We’re a studio in Berlin with an international practice in architecture, urban planning and interior design. We believe in sharing knowledge and promoting dialogue to increase the creative potential of collaboration.

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Inbound VS Outbound marketing

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Have you ever been assigned with producing or updating your client’s marketing strategy? Whether you should use an inbound or outbound marketing strategy may be a familiar discussion you heard.Fortunately, these two universal marketing concepts can help you limit your scope. Both have distinct applications, benefits and challenges, which we’ll read in this blog. Let’s begin, Outbound marketing involves proactively reaching out to consumers to get them interested in a product. By contrast, inbound marketing involves creating and distributing content that draws people into your busines Inbound marketing: Digital content Specific target audience Content comes in interactive forms, such as social media posts Communicating across multiple channels Benefits & Challenges of Inbound Marketing Outbound marketing: Non-digital content Target mass audience Content is displayed in direct mail, magazine ads, billboards, TV Linear strategy with limited channels ✅ Non-invasive ✅ Quantifiable ✅ Customized ❎ Needs continuous maintenance ❎ Requires holistic strategy ❎ More time and effort ✅ Brand Awareness ✅ Yield Immediate Results ✅ Looks Trusted ❎ Looks generalized ❎ Non-measurable ❎ Costly Now, we hope you can achieve your marketing goals by deciding on inbound and outbound strategies as per your needs. Stay tuned for more informative content.

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FMCG Packaging Design for Modern trade and e-commerce

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Packaging helps build consumer brand recognition as it creates remembrance with their colors, symbols or packaging type. In this blog, we will talk about why FMCG packaging is important. A customer’s first interaction with any product is with its packaging design which you can touch and feel the emotion of the overall brand. As per the type of product category, the packaging requirements vary depending upon usability. The level of protection for a food product would be higher than that of a home care product. Packaging serves many practical purposes, such as: Protection Communicate nutritional values Brand Positioning Information Aesthetics Transportation Gone are the days when just brand name would matter to customers, now they look for packaging also whether buying online or offline. As a manufacturer or marketer, you need to know how packaging design can increase sales in modern trade and e-commerce businesses. Online customers comprise the young audience aged 18-25 and they will only purchase the product if its packaging design is unique and engaging. Also, when a customer visits a store, the packaging design does a 50% job of catching the attention and then followed by a sale. When customer orders online, he waits eagerly for the product to arrive so if the packaging design is attractive then his loyalty towards your brand retains. When a product is shipped through the e-commerce platform, conduct a little research about what is making your consumers buy your brand. Then after identifying the work strategies around that emotional value and try to render it into your packaging design. Let’s take a look at five of these artful trends shaping packaging right now. Solid- all-over color Hyper-simplistic geometry Product names front and center Organically shaped color blocking Picture perfect symmetry At last, a little advice, focus on the graphic design of the product but also consider the physical ease of removing the product from the box. Stay Tuned!

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Vanishing Cookies?

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For years, cookies have been used to track website visitors, improving the user experience and collecting data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies and Google ad-tracking tools could change dramatically with Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022. But why this sudden change? Let’s look over some points. But why this sudden change? Let’s look over some points. As users are demanding greater privacy, including transparency, choice, and control over how their data is used and it’s clear the web ecosystem needs to evolve to meet these increasing demands. Google can gain a further grip on the ad market by forcing the adoption of Chrome’s own first-party cookie. Governments around the world have been investigating and cracking down on data privacy issues. All the advertisers who were dependent on cookies would be panicked Or might be worried about how they will navigate this pivot. On a good note, Google says it’s only planning to phase out the third-party cookie on its browsers. However, first-party cookies that track basic data about your own website’s visitors are still safe. A first-party cookie is a code that gets generated and stored on your website visitor’s computer by default when they visit your site. Third-party cookies are tracking codes that are placed on a web visitor’s computer after being generated by another website other than your own. While the “death of the third-party cookie” might seem shocking, it certainly wasn’t a surprise. So, the marketing geeks must have already planned on how to switch on to other tactics and this move still opens the door for innovation in advertising for skilled and adaptable brands.

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Positioning, Perception or being Played: Advertising in today’s time.

How to succeed when you have big shoes to fill?

How to improve website conversion?

Are you going Dinosauras?

Be in your role at the right time!

The 6 Secrets of Successful Content Writing – Prosocial

REELS VS TIKTOK VS YT SHORTS: Which is for you?

Inbound VS Outbound marketing

FMCG Packaging Design for Modern trade and e-commerce

Vanishing Cookies?

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Phone : +91 90748 80321 | 8866280237

Email : [email protected]